How to drive consistent user experience at the enterprise level

While design is collaborative by nature, we often also feel the pain in the process of driving a uniform design decision.
While design is collaborative by nature, we often also feel the pain in the process of driving a uniform design decision.
Photo by You X Ventures on Unsplash

Most Saturday afternoons, my family ends up in a three-way debate, searching for the best family activity that we can all do together. My husband would suggest an easy-breezy outdoor hike, while my three-year-old would insist that we play Candy Land for the 100th time. For me, as I am well into my third-trimester, at the moment I would honestly prefer the whole family just relax on the couch and watch an old Disney movie, since my big baby bump has started to get in the way of even getting up and down. Truth to be told, decision making is…

Shell Zhu

Shell Zhu is a senior design team lead at IBM. She’s leading design in hybrid cloud and cognitive software to help businesses with their digital transformation.

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